My Promise

My expertise

I am experienced in designing technical products, complex assemblies and systems of products, for regulated industries. Over the recent years, I have successfully designed Personal Protective Equipment, namely respiratory protection, hearing protection, head and face protection, fall protection devices and safety footwear for workers in hazardous environments. Many of these are wearable items, with focus on comfort and ergonomics, integration into the user’s workflow, and meeting international regulatory standards.

I also gathered some domain knowledge on healthcare systems, exoskeletons and gas detection systems.

I am recognized as effective facilitator for creative workshops and driving innovation.

In the first half of my career, I have gathered experience in automotive exterior and interior design, as well as consumer products and packaging design.

I pride myself in contributing to projects from the definition of the design brief (in-person VOC) through to the market launch. I am comfortable working on product portfolios and platforms, as well as on stand-alone items. I always integrate technical constraints into my designs from the creative start, to deliver the best possible perceived quality and craftsmanship from any manufacturing technology.

My mission

Design is putting the right purpose into the right context.

My workstyle

I believe in teamwork. Product development is a multi-disciplinary collaboration, with questions, suggestions, debates, errors, apologies and new conclusions. Design is an iterative process, in a cross-functional project team. I practice and expect radical candor, to reach the best of our combined skills.

My actions

I strive to clarify the design brief and your product portfolio strategy. To do so, I focus on understanding the context and the use-case, the workflow to fit in, the role to fulfill, the problem to solve, and what can be done about it. This is done by in-person VOC, online surveys, desktop research, expert interviews.

• What problem are we solving, for whom?
• Why this problem and not another one?
• How do we define success?
• Do we have the right to play?
• What solutions do we have and why will they work?

I facilitate creative thinking and innovation by connecting the dots, applying tools and methods to propel the team towards novel solutions.

• Define an outcome-based framework with all stakeholders.
• Trigger ideation bursts for the team, challenge assumptions and bring fresh ideas to the table.
• Kindly question and challenge the output against the purpose and the context.
• Prepare ideas for evaluation: sketches, mock-ups, 3D models, renderings, prototypes.
• Iterate, explore and experiment, then perform sanity checks.
• Try ideas in practice runs, stress test them, test them with end users.

I foster practical solutions that get launched on the market, for real users.

• Craft the new offering, from structure and proportions to details, with the brand as compass.
• Consider all the adjacencies of the offering, for a consistent end-to-end experience.
• Collaborate with other functions and Subject Matter Experts to make it happen.
• Anticipate needs and expectations of manufacturing partners.
• Contribute to the launch of the new offering.

My preferences

I prefer human-centered solutions that solve meaningful problems of real people. I am interested in - and would rapidly adapt to - the design of professional tools and machinery, medical or veterinary equipment, sports equipment, vehicle interior and controls, vehicle architecture and exterior design. I avoid contributing to projects that have an unethical or intentional military purpose. I gladly tackle topics such as environmental sustainability and business model innovation.